Vertical integration was the name of the game when California launched its recreational marijuana market in 2018, as companies handled everything from cultivation to retail sales and home delivery.

Four years later, small and large operators across the state are unloading assets, shuttering business lines and letting coveted licenses expire in order to cut costs and narrow their focus in the world’s largest marijuana market.

NorCal Cannabis Co., which is focused on building its flower brand, is among those weighing another divestiture – in its retail operations.

The company operates a retail location in Long Beach and Santa Ana, and is building stores in Santa Rosa and downtown San Francisco, near its headquarters. Read More…